Piguet Galland, a private bank in French-speaking Switzerland owned by Banque Cantonale Vaudoise, is proud to unveil its new visual identity and announce the launch of its new website piguetgalland.ch, designed to offer its users an optimised and fluid browsing experience. Resolutely modern, distinctive, and elegant, the website embodies the philosophy of Piguet Galland and reflects the Bank’s commitment to sustainable development through its eco-design.
The graphic design has been completely revisited, incorporating fresh colors such as lime and pastels that give the new website a distinctly modern feel. The photographic universe is also a key element of the new visual identity, with a mix of abstract photos and artistic images, treated with filters and shapes to forge a unique brand identity.
The website reflects the values which are fundamental to the Bank : constantly offering proximity to its clients and maintaining a human touch in all of its interactions. The values of integrity, teamwork, commitment, value creation, and enthusiasm are at the heart of Piguet Galland's corporate culture and are now conveyed through the Bank's new identity.
The new website ensures an optimised user experience with seamless navigation. "As a local bank with strong roots in French-speaking Switzerland, we aim to add value for everyone seeking information on topics concerning wealth management," comments Lucile Cottard, Head of Digital Acquisition and Marketing. "Our website acts as a gateway between users' digital searches and personalised contact with a wealth advisor."
Users can easily navigate across the fields of expertise of the Bank : private banking, professional clients, and asset management. The site includes a series of features designed to inform, educate, and engage visitors.
- The weekly newsletter enables subscribers to keep up to date with the latest news and expert analysis from Piguet Galland's teams.
Sustainable web design is an approach that puts people and the planet first, in line with the principles of the Sustainable Web Manifesto: it is non-polluting, efficient, accessible, reliable, fair, and resilient. In its latest iteration, the Bank's website has been developed to integrate eco-design elements to reduce energy consumption, respect user privacy, and share content of genuine value.
Piguet Galland is committed to sustainability and aims to continue this eco-design momentum throughout the ongoing development of its website in the coming years. This year, the Bank has achieved the prestigious B Corp certification, a testimony of its dedication to sustainability.